Porobic Group is founded from the idea to help e-commerce companies with digital growth with a data driven way of working and a growth hacking strategy.
It all started with the founder Fedja Porobic consulting on the side but after a few very happy clients with strong growth, inquiries began to come and building a growth agency became a fact. During the largest pandemic of modern time, the agency has grown from 0 to 30+ employees and over 30 clients.
So what sets us apart from the crowd?
We think big and move fast. We build stuff that breaks. Together we will crash the car to understand how fast it goes. Creativity backed by data. Marketing crafted with ingenuity. We Accelerate Commerce.
We create thumb-stopping images, words that make people think and copy that actually feels. Deep. Real E-commerce nerds who never settle. Welcome to Porobic Group & Experience Hypergrowth.
Meet the Porobic Team
Amanda Karlsson
Graphic Designer
Amanda Karlsson
Graphic Designer
Amanda Karlsson
Graphic DesignerAndjela Antic
Influencer Marketing Specialist
Andjela Antic
Influencer Marketing Specialist
Andjela Antic
Influencer Marketing SpecialistTest 2
Angelica Svensson
Influencer Marketing Specialist
Angelica Svensson
Influencer Marketing Specialist
Angelica Svensson
Influencer Marketing SpecialistChiara Giaccone
Influencer Marketing Specialist
Chiara Giaccone
Influencer Marketing Specialist
Chiara Giaccone
Influencer Marketing SpecialistDana Girbu
Growth Manager
Dana Girbu
Growth Manager
Dana Girbu
Growth ManagerDavid Merzan
Photographer & Content Creator
David Merzan
Photographer & Content Creator
David Merzan
Photographer & Content CreatorDenisa Delinus
Influencer Marketing Manager
Denisa Delinus
Influencer Marketing Manager
Denisa Delinus
Influencer Marketing ManagerDiana Erhan
Graphic Designer
Diana Erhan
Graphic Designer
Diana Erhan
Graphic DesignerDjordje Susa
Head of Analytics & CRO
Djordje Susa
Head of Analytics & CRO
Djordje Susa
Head of Analytics & CRODjordje is a passionate growth specialist with over 7 years of industry experience, dedicated to delivering exceptional results for his clients. His expertise lies in conversion rate optimization (CRO) and data analytics, utilizing tools such as Google Analytics, Google Analytics 4, Hotjar, Optimizely, VWO, and Crazy Egg for web analytics and CRO.
As a highly analytical and results-driven digital marketer, Djordje optimizes every aspect of his work with data. He has a strong skill set in e-commerce, digital marketing strategy, and SEO, including online and offline optimization, link building, and content strategy. Djordje has experience leading teams of creative individuals and marketers, working with international clients to produce exceptional results.
Djordje is also proficient in Google Tag Manager and Adobe Launch, using these tools to track user behavior across multiple channels, allowing him to gain a comprehensive understanding of user interactions with digital assets. His proficiency in these tools allows him to develop highly effective marketing campaigns that deliver exceptional results for our clients.
Apart from his expertise in data analytics and CRO, Djordje has extensive experience with popular platforms such as WordPress, Shopify, and Magento, as well as proficiency in multiple programming languages such as HTML, CSS, Javascript, PHP, and Python. This enables him to contribute to the development of various web design projects and mobile applications, optimizing websites for SEO and user experience.
Djordje’s passion for using data and industry-leading tools to drive business growth is unwavering, and he’s committed to delivering exceptional results that surpass expectations. Whether it’s enhancing conversion rates, refining digital marketing strategies, or optimizing SEO, Djordje has the skills and expertise needed to develop highly effective marketing campaigns that deliver tangible results.
In addition, Djordje is starting his PhD in Machine Learning & AI, which will further enhance his knowledge and capabilities in these fields.
Domantas Zilinskas
Head of Growth
Domantas Zilinskas
Head of Growth
Domantas Zilinskas
Head of GrowthMeet Domantas, an experienced Senior Marketing Strategist with a track record of success in the eCommerce industry. Domantas possesses a wide range of skills, including expertise in Direct Responsive Marketing with Meta Ads, Search Ads, Retention, and CRO. He is highly skilled at creating and executing effective marketing campaigns across various platforms and channels.
With a deep understanding of the digital marketing landscape, Domantas is well-equipped to help businesses drive results and achieve their marketing objectives. Domantas has proven his ability to scale multiple e-commerce brands past 7 figures, and he has worked with a variety of industries, including hair care, accessories, clothing, and skin care (acne).
He has also worked with both US and EU markets and has extensive knowledge of how to scale businesses in both regions. If you’re looking for a seasoned marketing professional with a diverse skill set and a proven track record of success, Domantas is the person you want in your business.
Dominique Noble
Senior Media Buyer
Dominique Noble
Senior Media Buyer
Dominique Noble
Senior Media BuyerEmma Kjestrup
CRM Marketing Intern
Emma Kjestrup
CRM Marketing Intern
Emma Kjestrup
CRM Marketing InternEvelina Pintea
Graphic Designer
Evelina Pintea
Graphic Designer
Evelina Pintea
Graphic DesignerFedja Porobic
Founder & CEO
Fedja Porobic
Founder & CEO
Fedja Porobic
Founder & CEOFedja is a true e-commerce entrepreneur with a growth hacking mindset and a passion for truly helping clients partners grow their business.
With many years of hacking growth for both very large enterprises as well as startups and his own e-commerce ventures he is very passionate about the fact that projects should generate real business benefits.
Fedja is a well oriented workshop facilitator, keynote speaker at most major nordic events and guest lecturer. He has won the Paid Social Awards (2020), nominated to the most prestigious eStar e-commerce awards (2020), acknowledged in the Swedish SEO jury and considered by the Swedish e-commerce community as one of the visionaries that evolve the industry forward. Prior work consists of client hypergrowth with Zoo.se, Mini Rodini, Lensway, Röhnisch, Under Your Skin, Tanrevel and Zound Industries.
Hasan Altun
Shopify Developer
Hasan Altun
Shopify Developer
Hasan Altun
Shopify DeveloperHasan is a talented developer with over 10+ years of experience. Throughout his career, he has successfully contributed to numerous projects requiring extensive design, development, project management, and User Experience (UX) knowledge. His past experiences include significant roles at Samsung Electronics Turkey, Unilever, and various advertising agencies.
He currently focuses on developing professional e-commerce stores on the Shopify platform and collaborates with many Swedish and European retail brands. Hasan brings designs to life using technologies like HTML, Liquid, JavaScript, and CSS while closely cooperating with project and account managers to deliver the best projects in the industry.
Thanks to his strong communication skills, Hasan builds solid relationships with team members and other departments, thriving in independent and collaborative settings. With a goal of continuous professional growth, he adopts best-practice solutions to ensure a high-quality and sustainable codebase
Ivan Kniazevych
Senior Media Buyer
Ivan Kniazevych
Senior Media Buyer
Ivan Kniazevych
Senior Media BuyerIvan Radovanovic
Marketing Video Editor
Ivan Radovanovic
Marketing Video Editor
Ivan Radovanovic
Marketing Video EditorJohannes Höök
Account Manager
Johannes Höök
Account Manager
Johannes Höök
Account ManagerJosefine Gustafson
COO
Josefine Gustafson
COO
Josefine Gustafson
COOJosefine is an influencer marketing expert with a history of being in leadership roles in fast growing start-ups. She has an outside the box way of thinking and a passion for optimizing and developing workflows which will bring out her solutions oriented mind. This is something that suits perfectly in a digital marketing atmosphere, since it is in constant change. Leadership is another thing that is close to heart for Josefine, and she loves to work with people that only believe that the best is good enough, and that teamwork makes the dreamwork. Also, according to her, good leadership is the most important thing in order to be able to grow a company.
As a person she most often has a smile on her face and loves to have heavy workout scheduled during the day to offload and stay alert.
Currently at PG Josefine focuses on getting to know the organization in order to develop the organization by setting goals, targets and aligning workflows for the company and to push the leads and teams into a great success.
Jovana Marković
Operations Manager
Jovana Marković
Operations Manager
Jovana Marković
Operations ManagerJovana Nikolic
Customer Support Associate
Jovana Nikolic
Customer Support Associate
Jovana Nikolic
Customer Support AssociateKateryna Zakhozha
Senior Media Buyer
Kateryna Zakhozha
Senior Media Buyer
Kateryna Zakhozha
Senior Media BuyerLamija Herenda
Marketing Video Editor
Lamija Herenda
Marketing Video Editor
Lamija Herenda
Marketing Video EditorMarina Hrvacanin
Senior Copywriter
Marina Hrvacanin
Senior Copywriter
Marina Hrvacanin
Senior CopywriterMarta Begus
Influencer Marketing Specialist
Marta Begus
Influencer Marketing Specialist
Marta Begus
Influencer Marketing SpecialistMartynas Venclovas
Junior Media Buyer
Martynas Venclovas
Junior Media Buyer
Martynas Venclovas
Junior Media BuyerMatija Arandjelovic
Content Production Coordinator
Matija Arandjelovic
Content Production Coordinator
Matija Arandjelovic
Content Production CoordinatorMesut Modalı
Technical Project Manager
Mesut Modalı
Technical Project Manager
Mesut Modalı
Technical Project ManagerOvidiu Muresan
Head of SEO & SEM
Ovidiu Muresan
Head of SEO & SEM
Ovidiu Muresan
Head of SEO & SEMOvidiu is one of the ones you would call “Jack of all trades, master of none”.
Having started as a UI designer and working with a wide range of companies and projects for over 8 years he jumped in to digital marketing once he noticed that without marketing, most of the projects he worked on are gone.
Having a diverse background, also working as a product owner for a DIY marketing Saas for small businesses, he put a lot of effort into understanding Social Media Ads and Google Ads while also developing SEO skills on the site, that on top of already existing UX/UI knowledge.
Very result and efficiency oriented, he enjoys working in agile and open minded teams, as one of his core beliefs in life, is that you cannot grow something that will impact a lot of people just by yourself.
On the more personal level, he used to be a passionate gamer, having participated in national contests but his main passion are massive strategy games, which he still enjoys playing from time to time.
Ps: He enjoys meetings. NOT!
Rey Harfina
Growth Manager
Rey Harfina
Growth Manager
Rey Harfina
Growth ManagerSergei Dolinin
Head of Creatives
Sergei Dolinin
Head of Creatives
Sergei Dolinin
Head of CreativesMeet Sergei, the Head of Creative at Porobic Group. As the overseer of the production team, Sergei is responsible for creating social media ads and user-generated content that drive business growth.
Sergei’s journey in digital marketing began over 5 years ago when he started as a freelance video editor. His passion for creating Facebook video ads led him to work with US ecommerce brands, where he created video ads that generated hundreds of thousands of dollars in revenue.
Since then, Sergei has expanded his expertise to European brands across different industries, including beauty, apparel, jewelry, digital products and more. His experience in producing user-generated content has helped to scale ecommerce businesses to new heights.
With an area of expertise in creative team management, Sergei is skilled in hiring talented video editors and designers, building creative strategies, and developing workflows and processes to streamline production. His passion lies in creating social media ads that drive business growth and take ecommerce brands to the next level.
Sergei is excited to continue leading the team towards even greater success, and looks forward to working with brands to help achieve their business goals.
Srdjan Skoric
Account Manager & Media Buyer
Srdjan Skoric
Account Manager & Media Buyer
Srdjan Skoric
Account Manager & Media BuyerStefania Casale
Growth Manager
Stefania Casale
Growth Manager
Stefania Casale
Growth ManagerTanja Nikolic
Influencer Marketing Associate
Tanja Nikolic
Influencer Marketing Associate
Tanja Nikolic
Influencer Marketing AssociateTeodora Popovic
Social Media Manager
Teodora Popovic
Social Media Manager
Teodora Popovic
Social Media ManagerTeodora Savic
Customer Support Associate
Teodora Savic
Customer Support Associate
Teodora Savic
Customer Support AssociateTherese Bashiri
CRM Specialist
Therese Bashiri
CRM Specialist
Therese Bashiri
CRM SpecialistVanja Ostojic
Recruiter
Vanja Ostojic
Recruiter
Vanja Ostojic
RecruiterYuri Marin
Head of Performance
Yuri Marin
Head of Performance
Yuri Marin
Head of PerformanceYuri is a highly experienced and accomplished professional in the field of paid social advertising. With over 9 years of experience, he has witnessed and adapted to the rapid evolution of social media advertising, having started his career before Instagram was even considered a viable platform for paid social ads.
Throughout his career, Yuri has worked with a wide variety of companies, spanning multiple industries, including mobile games, health, fintech, e-commerce, and apps. He has an extensive track record of working with companies from the US, Asia, and Europe, and has consistently delivered results through his expert management of paid social campaigns.
Yuri is a firm believer in the power of data when it comes to generating the right paid social strategy. He understands the importance of using data outside of your data management to gain insights and optimize campaigns for maximum impact. His data-driven approach has consistently led to successful campaigns that drive tangible results for his clients.
With his deep understanding of the paid social landscape and his dedication to leveraging data for optimal results, Yuri is a valuable asset to any team looking to drive growth and success in the realm of social media advertising.